Maggi noodles swot analysis free essay sample

The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a â€Å"Healthy Product† but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. Strengths Maggi have now become the Market leader Brand loyalty is at the highest point of the consumers.. Innovative flavors for Indian taste buds are being introduced regularly. Advertising strategy is very effective. Market Leader in Their Segment. It enjoys Strong Brand Loyal Consumer Base. We will write a custom essay sample on Maggi noodles swot analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wide Range Of Distribution Channel Product is being launched According To the Need of Indian Consumer. The Product is also innovative in nature. Established Family Brand Strong Global Corporate Brand ( Nil ) Specialization In Food Processing Category Marketing And Distribution In Urban Market Presence Of Other Product Segments Of Food Category : Dairy Products, Chocolate, Infant Foods Pioneer and Leader So 1st Mover Advantage in Noodles, Sauce, Ketchups And Soup Market. Symbolization of Warm, Family Shelter. Weakness Generic Brand to Noodles in India  · Low rural market presence constraints  · Uniform Brand for all food category  · Brand Proliferation Product are dependent on each other Not so much presence in rural market Heavily dependent on one flavor Minor distribute problems Health related issues Opportunities Growing package and canned food market in India by 15% annually.  · High brand awareness of Indian consumer. other product category like Biscuits, Chips and Ready to Eat Market still unexplored.. Opportunity to be substitute to other snacks category of food products. Unexploited rural markets Increasing no. of working youth Affinity of Indians to Chinese food Increasing number of working youth Product has been acceptable in youth category Shift to rural market Changing preference of consumer towards Chinese food and fast food. Can foray into other food markets with its strong Brand name. Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and  · Knorr Soups.  · Single product focused competitors like Heinz sauce and Wai Wai Noodles.  · Less Entry Barriers in the Market segment for product category  · ITC‘s strong base in Indian Market.  · Substitute Product to Product Segment. Price war with competitors. Strong presence of regional competitors Consumers don‘t perceive it as a â€Å"Healthy Product†. So from the above SWOT analysis, we can come to conclusion that the Maggi has a many strength compared to its weaknesses and has many opportunities against the threats. 4. 2 PEST Analysis: ?Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: tax policy employment laws environmental regulations trade restrictions and tariffs political stability Economic Factors Economic factors affect the purchasing power of potential customers and the firms cost of capital. The following are examples of factors in the macro economy: economic growth interest rates exchange rates inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: health consciousness population growth rate age distribution Technological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity automation technology incentives rate of technological change. 1. 3 STP ANALYSIS OF MAGGI BRAND: ?Segmentation: Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand has segmented the market on the basis of lifestyle and habits of URBAN FAMILIES. Segmentation-Based on Lifestyle and Habits of Urban Families. Target: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of â€Å"convenience-savvy time misers† who would like to get something instant and be over with it quickly. Initially Maggi was targeted at the working woman and later the upper middle class kids. Maggi was a sponsor for Hum Log, a popular television show on Doordarshan, India‘s sole channel in 1984. Maggi is now targeting its products at the entire family and not only kids. Maggi has recently launched â€Å"MAIN AUR MERI MAGGI† campaign in commensuration of 25 years of Maggi in India. ?Positioning: Market Positioning is the act of designing the company’s offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as â€Å"2 minutes noodles† and â€Å"Easy to cook, good to eat†. 4. 4 Product Life Cycle: A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. 1. Introductory stage: [Full-scale Launch of New products] Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product. High failure rates. No competition. Frequent product modification. Limited distribution. High marketing and production cost. Promotion focuses on awareness and information. Nestle India Limited (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, and with its launch of Maggi 2 minutes noodles, an instant noodles product. With the launch of Maggi noodles, NIL created an entirely new food category-instant noodles-in the Indian packaged food market. Because of its first-mover advantage, NIL successfully managed to retain its leadership in the instant noodles category. 2. Growth stage: [Offered in more sizes and flavours] Product quality is maintained and additional features and support services may be added. Pricing is maintained as the firm enjoys increasing demand with little competition. Distribution channels are added as demand increases and customers accept the product. Promotion is aimed at a broader audience. Increasing rate of sales. Entrance of competitors. Initial healthy profits. Promotion emphasizes brand ads. Prices normally fall. Development costs are recovered. 10 yrs back it enjoyed around 50% market share in this segment which was valued at around 250 crores. During 1990s, the sales of Maggi noodles declined, due to growing popularity of Top Ramen and other instant noodles product. In order to improve sales, NIL changed the formulation of Maggi noodles in 1997. However, it proved to be a mistake, as consumer did not like the change of the noodles. In March 1999, NIL reintroduced the old formulation of noodles, after which the sales revived. Over the years, NIL also introduced the other products like soups and other cooking aids under the Maggi. 1. Maturity stage: [many consumer products are in Maturity Stage] Product features may be enhanced to differentiate the product from that of competitors. Pricing may be lower because of the new competition. Distribution becomes more intensive and incentives may be offered to encourage preference over competing products. Promotion emphasizes product differentiation. Declining sales growth. Saturated markets. Extending product line. Stylistic product changes. Heavy promotion to dealers and consumers. Prices and profits fall. In 2003 Hindustan Lever Ltd was all set to take on Nestle‘s best selling Maggi 2-minutes noodles by launching a new category of liquid snacks under its food brand, Knorr Annapurna. The new product, called Knorr Annapurna Soupy Snaxx, was priced aggressively at Rs 5 and had 4 variants: 2 chicken option and 2 vegetarian. Like Maggi, soupy snaxx will be an in-between-meals snack and will be targeted at all age groups, particularly office-goers. 2. Decline stage if no product innovation is brought: [Rate of decline depends on change in taste or adoption of substitute products] Maintain the product, possibly rejuvenating it by adding new features and finding new uses. Harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment. Discontinue the product, liquidating remaining inventory or selling it to another firm that is willing to continue the product. Long run drop in sales. Large inventories of unsold items. Elimination of all non essential marketing expenses.

Maggi noodles swot analysis free essay sample

The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a â€Å"Healthy Product† but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. Strengths Maggi have now become the Market leader Brand loyalty is at the highest point of the consumers.. Innovative flavors for Indian taste buds are being introduced regularly. Advertising strategy is very effective. Market Leader in Their Segment. It enjoys Strong Brand Loyal Consumer Base. We will write a custom essay sample on Maggi noodles swot analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wide Range Of Distribution Channel Product is being launched According To the Need of Indian Consumer. The Product is also innovative in nature. Established Family Brand Strong Global Corporate Brand ( Nil ) Specialization In Food Processing Category Marketing And Distribution In Urban Market Presence Of Other Product Segments Of Food Category : Dairy Products, Chocolate, Infant Foods Pioneer and Leader So 1st Mover Advantage in Noodles, Sauce, Ketchups And Soup Market. Symbolization of Warm, Family Shelter. Weakness Generic Brand to Noodles in India  · Low rural market presence constraints  · Uniform Brand for all food category  · Brand Proliferation Product are dependent on each other Not so much presence in rural market Heavily dependent on one flavor Minor distribute problems Health related issues Opportunities Growing package and canned food market in India by 15% annually.  · High brand awareness of Indian consumer. other product category like Biscuits, Chips and Ready to Eat Market still unexplored.. Opportunity to be substitute to other snacks category of food products. Unexploited rural markets Increasing no. of working youth Affinity of Indians to Chinese food Increasing number of working youth Product has been acceptable in youth category Shift to rural market Changing preference of consumer towards Chinese food and fast food. Can foray into other food markets with its strong Brand name. Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and  · Knorr Soups.  · Single product focused competitors like Heinz sauce and Wai Wai Noodles.  · Less Entry Barriers in the Market segment for product category  · ITC‘s strong base in Indian Market.  · Substitute Product to Product Segment. Price war with competitors. Strong presence of regional competitors Consumers don‘t perceive it as a â€Å"Healthy Product†. So from the above SWOT analysis, we can come to conclusion that the Maggi has a many strength compared to its weaknesses and has many opportunities against the threats. 4. 2 PEST Analysis: ?Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: tax policy employment laws environmental regulations trade restrictions and tariffs political stability Economic Factors Economic factors affect the purchasing power of potential customers and the firms cost of capital. The following are examples of factors in the macro economy: economic growth interest rates exchange rates inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: health consciousness population growth rate age distribution Technological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity automation technology incentives rate of technological change. 1. 3 STP ANALYSIS OF MAGGI BRAND: ?Segmentation: Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand has segmented the market on the basis of lifestyle and habits of URBAN FAMILIES. Segmentation-Based on Lifestyle and Habits of Urban Families. Target: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of â€Å"convenience-savvy time misers† who would like to get something instant and be over with it quickly. Initially Maggi was targeted at the working woman and later the upper middle class kids. Maggi was a sponsor for Hum Log, a popular television show on Doordarshan, India‘s sole channel in 1984. Maggi is now targeting its products at the entire family and not only kids. Maggi has recently launched â€Å"MAIN AUR MERI MAGGI† campaign in commensuration of 25 years of Maggi in India. ?Positioning: Market Positioning is the act of designing the company’s offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as â€Å"2 minutes noodles† and â€Å"Easy to cook, good to eat†. 4. 4 Product Life Cycle: A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. 1. Introductory stage: [Full-scale Launch of New products] Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product. High failure rates. No competition. Frequent product modification. Limited distribution. High marketing and production cost. Promotion focuses on awareness and information. Nestle India Limited (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, and with its launch of Maggi 2 minutes noodles, an instant noodles product. With the launch of Maggi noodles, NIL created an entirely new food category-instant noodles-in the Indian packaged food market. Because of its first-mover advantage, NIL successfully managed to retain its leadership in the instant noodles category. 2. Growth stage: [Offered in more sizes and flavours] Product quality is maintained and additional features and support services may be added. Pricing is maintained as the firm enjoys increasing demand with little competition. Distribution channels are added as demand increases and customers accept the product. Promotion is aimed at a broader audience. Increasing rate of sales. Entrance of competitors. Initial healthy profits. Promotion emphasizes brand ads. Prices normally fall. Development costs are recovered. 10 yrs back it enjoyed around 50% market share in this segment which was valued at around 250 crores. During 1990s, the sales of Maggi noodles declined, due to growing popularity of Top Ramen and other instant noodles product. In order to improve sales, NIL changed the formulation of Maggi noodles in 1997. However, it proved to be a mistake, as consumer did not like the change of the noodles. In March 1999, NIL reintroduced the old formulation of noodles, after which the sales revived. Over the years, NIL also introduced the other products like soups and other cooking aids under the Maggi. 1. Maturity stage: [many consumer products are in Maturity Stage] Product features may be enhanced to differentiate the product from that of competitors. Pricing may be lower because of the new competition. Distribution becomes more intensive and incentives may be offered to encourage preference over competing products. Promotion emphasizes product differentiation. Declining sales growth. Saturated markets. Extending product line. Stylistic product changes. Heavy promotion to dealers and consumers. Prices and profits fall. In 2003 Hindustan Lever Ltd was all set to take on Nestle‘s best selling Maggi 2-minutes noodles by launching a new category of liquid snacks under its food brand, Knorr Annapurna. The new product, called Knorr Annapurna Soupy Snaxx, was priced aggressively at Rs 5 and had 4 variants: 2 chicken option and 2 vegetarian. Like Maggi, soupy snaxx will be an in-between-meals snack and will be targeted at all age groups, particularly office-goers. 2. Decline stage if no product innovation is brought: [Rate of decline depends on change in taste or adoption of substitute products] Maintain the product, possibly rejuvenating it by adding new features and finding new uses. Harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment. Discontinue the product, liquidating remaining inventory or selling it to another firm that is willing to continue the product. Long run drop in sales. Large inventories of unsold items. Elimination of all non essential marketing expenses.

Maggi noodles swot analysis free essay sample

The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a â€Å"Healthy Product† but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. Strengths Maggi have now become the Market leader Brand loyalty is at the highest point of the consumers.. Innovative flavors for Indian taste buds are being introduced regularly. Advertising strategy is very effective. Market Leader in Their Segment. It enjoys Strong Brand Loyal Consumer Base. We will write a custom essay sample on Maggi noodles swot analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wide Range Of Distribution Channel Product is being launched According To the Need of Indian Consumer. The Product is also innovative in nature. Established Family Brand Strong Global Corporate Brand ( Nil ) Specialization In Food Processing Category Marketing And Distribution In Urban Market Presence Of Other Product Segments Of Food Category : Dairy Products, Chocolate, Infant Foods Pioneer and Leader So 1st Mover Advantage in Noodles, Sauce, Ketchups And Soup Market. Symbolization of Warm, Family Shelter. Weakness Generic Brand to Noodles in India  · Low rural market presence constraints  · Uniform Brand for all food category  · Brand Proliferation Product are dependent on each other Not so much presence in rural market Heavily dependent on one flavor Minor distribute problems Health related issues Opportunities Growing package and canned food market in India by 15% annually.  · High brand awareness of Indian consumer. other product category like Biscuits, Chips and Ready to Eat Market still unexplored.. Opportunity to be substitute to other snacks category of food products. Unexploited rural markets Increasing no. of working youth Affinity of Indians to Chinese food Increasing number of working youth Product has been acceptable in youth category Shift to rural market Changing preference of consumer towards Chinese food and fast food. Can foray into other food markets with its strong Brand name. Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and  · Knorr Soups.  · Single product focused competitors like Heinz sauce and Wai Wai Noodles.  · Less Entry Barriers in the Market segment for product category  · ITC‘s strong base in Indian Market.  · Substitute Product to Product Segment. Price war with competitors. Strong presence of regional competitors Consumers don‘t perceive it as a â€Å"Healthy Product†. So from the above SWOT analysis, we can come to conclusion that the Maggi has a many strength compared to its weaknesses and has many opportunities against the threats. 4. 2 PEST Analysis: ?Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: tax policy employment laws environmental regulations trade restrictions and tariffs political stability Economic Factors Economic factors affect the purchasing power of potential customers and the firms cost of capital. The following are examples of factors in the macro economy: economic growth interest rates exchange rates inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: health consciousness population growth rate age distribution Technological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity automation technology incentives rate of technological change. 1. 3 STP ANALYSIS OF MAGGI BRAND: ?Segmentation: Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand has segmented the market on the basis of lifestyle and habits of URBAN FAMILIES. Segmentation-Based on Lifestyle and Habits of Urban Families. Target: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of â€Å"convenience-savvy time misers† who would like to get something instant and be over with it quickly. Initially Maggi was targeted at the working woman and later the upper middle class kids. Maggi was a sponsor for Hum Log, a popular television show on Doordarshan, India‘s sole channel in 1984. Maggi is now targeting its products at the entire family and not only kids. Maggi has recently launched â€Å"MAIN AUR MERI MAGGI† campaign in commensuration of 25 years of Maggi in India. ?Positioning: Market Positioning is the act of designing the company’s offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as â€Å"2 minutes noodles† and â€Å"Easy to cook, good to eat†. 4. 4 Product Life Cycle: A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. 1. Introductory stage: [Full-scale Launch of New products] Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product. High failure rates. No competition. Frequent product modification. Limited distribution. High marketing and production cost. Promotion focuses on awareness and information. Nestle India Limited (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, and with its launch of Maggi 2 minutes noodles, an instant noodles product. With the launch of Maggi noodles, NIL created an entirely new food category-instant noodles-in the Indian packaged food market. Because of its first-mover advantage, NIL successfully managed to retain its leadership in the instant noodles category. 2. Growth stage: [Offered in more sizes and flavours] Product quality is maintained and additional features and support services may be added. Pricing is maintained as the firm enjoys increasing demand with little competition. Distribution channels are added as demand increases and customers accept the product. Promotion is aimed at a broader audience. Increasing rate of sales. Entrance of competitors. Initial healthy profits. Promotion emphasizes brand ads. Prices normally fall. Development costs are recovered. 10 yrs back it enjoyed around 50% market share in this segment which was valued at around 250 crores. During 1990s, the sales of Maggi noodles declined, due to growing popularity of Top Ramen and other instant noodles product. In order to improve sales, NIL changed the formulation of Maggi noodles in 1997. However, it proved to be a mistake, as consumer did not like the change of the noodles. In March 1999, NIL reintroduced the old formulation of noodles, after which the sales revived. Over the years, NIL also introduced the other products like soups and other cooking aids under the Maggi. 1. Maturity stage: [many consumer products are in Maturity Stage] Product features may be enhanced to differentiate the product from that of competitors. Pricing may be lower because of the new competition. Distribution becomes more intensive and incentives may be offered to encourage preference over competing products. Promotion emphasizes product differentiation. Declining sales growth. Saturated markets. Extending product line. Stylistic product changes. Heavy promotion to dealers and consumers. Prices and profits fall. In 2003 Hindustan Lever Ltd was all set to take on Nestle‘s best selling Maggi 2-minutes noodles by launching a new category of liquid snacks under its food brand, Knorr Annapurna. The new product, called Knorr Annapurna Soupy Snaxx, was priced aggressively at Rs 5 and had 4 variants: 2 chicken option and 2 vegetarian. Like Maggi, soupy snaxx will be an in-between-meals snack and will be targeted at all age groups, particularly office-goers. 2. Decline stage if no product innovation is brought: [Rate of decline depends on change in taste or adoption of substitute products] Maintain the product, possibly rejuvenating it by adding new features and finding new uses. Harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment. Discontinue the product, liquidating remaining inventory or selling it to another firm that is willing to continue the product. Long run drop in sales. Large inventories of unsold items. Elimination of all non essential marketing expenses.

Analysis of Domestic Water Consumption Essays

Analysis of Domestic Water Consumption Essays Analysis of Domestic Water Consumption Essay Analysis of Domestic Water Consumption Essay TECHNICAL REPORT OF STUDENT INDUSTRIAL WORK EXPERIENCE SCHEME(SIWES) WITH ABUJA MUNICIPAL AREA COUNCIL(AMAC)ABUJA PESENTED BY ADEYEMI ISAAC SHOLA UJ/2008/EV/0222 SUBMMITED TO THE DEPARTMENT OFGEOGRAPHY AND PLANNING FACULTY OF ENVIRONMENTAL SCIENCES,UNIVERSITY OF JOS IN PARTIAL FULFILMENT OF REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE (B. Sc Hons)DEGREE PROGRAMME IN GEOGRAPHY AND PLANNING. NOVEMBER, 2012. DEDICATION This report is dedicated to God Almighty my creator. To my parents, Mr. Mrs. ADEYEMI. ACKNOWLEDGEMENT My sincere gratitude goes to God almighty for his guidance and grace given to me throughout my six month industrial training. I remain grateful to my parents for their effort and support towards my education. My gratitude also goes to my departmental supervisors Mrs. L. S Rikko and Mrs. Simi, for setting out time to come and see us in our place of primary assignment. I want to thank my industrial based supervisor Mr. Ali Adamu and the entire staff of the zonal planning office for their assistance. Much gratitude goes to my head of department and to all the staff of the department of geography and planning, university of Jos. Finally, I want to say thank you to all my friends who have been of great encouragement to me throughout this period, I remain grateful. ABSTRACT The Student Industrial Work Experience Scheme (SIWES) is a program which has been organized by the federal government through the industrial training und (ITF) for Nigeria institutions in order to enlighten the students on the usage of equipment and professional practice in their different fields of study. In fulfillment of my study as a geography and planning students, I carried out my six month industrial training in the survey and planning unit office Abuja Municipal Area Council (AMAC), located at area 10 Garki, Abuja. This report comprises of the organization chart of Federal Capital Development Authority (FCDA), urban and regi onal planning department and also Abuja Municipal Area Council(AMAC). his report also contains the functions of the zonal planning office, functions of the urban and regional planning department and also the activities I participated in and experiences I gained. Some of the problems encountered during the exercise and possible solutions, were not left out. In conclusion I recommended ways of improving the program and also support of the program by the federal government. TABLE OF CONTENTS Title page Dedication Acknowledgement Abstract CHAPTER ONE 1. 0 Introduction 1. 1 Industrial Training Fund 1. Brief History of SIWES 1. 3 Objectives of SIWES 1. 4 Relevance of SIWES to Urban and Regional Planning CHAPTER ONE 1. 0 INTRODUCTION The Student Industrial Work Experience Scheme is a program which involves the students, the universities and the industry. The siwes forms a part of the approved minimum academic standards in various degree program in Nigerian universities. The scheme is funde d by the Federal Government of Nigeria and is coordinated by the Industrial Training Fund and the National Universities Commission (NUC 1996). The Students Industrial Work Experience Scheme, bridges the gap between theory and practice and also it is aimed at exposing students to machines and equipments, professional work methods and ways of safe guarding work areas and organizations. This report contains the work undertaken, new knowledge learnt and problems encountered by the student during the six months industrial training in zonal planning office Abuja municipal area council located at area 10 Garki, Abuja. Solution to the problem are also included. 1. 1 INDUSTRIAL TRAINNING FUND(ITF) The industrial training fund was established in 1971 as a man power development agency for the federal government of Nigeria. The provision of decree 47 of 8th October 1971,empower industrial training fund (ITF) to promote and encourage the acquisition of skills in industry and co mmerce with a view to generate pool of indigenous trained manpower sufficient to meet the needs of the Nigeria economy. A clause was invented by the ITF in 1978 in the policy statement no. 1 dealing with issues of practical skills among locally trained professionals. Selection 15 of the policy, states that internal emphasis will be place on certain product of post-secondary to adopt or orientate easily on their possible post-graduation for environment. 1. 2 BRIEF HISTORY OF STUDENT INDUSTRIAL WORK EXPERIENCE SCHEME(SIWES) The student industrial work experience scheme (SIWES) came into being with the establishment of industrial training fund (ITF) by the federal government of Nigeria in 1973 under the degree of 47 of 1971 in other to boost indigenous capacity of the nation’s industrial need. This was brought about by the federal ministry of commerce and industries, finance, education in collaboration with NUC and board of technical education (NUBTE) who thought that the main aim of training and exposing students to industrial fields is to give them practical knowledge of what they have been thought in their respective courses. The first started on the 8th of October 1974 with few number of students from different institutions which later increased to a large number of students in tertiary institutions nationwide. 1. 3 OBJECTIVES OF SIWES To provide an avenue for students in Nigeria Universities to acquire industrial skills and experience in their course of study. 2 To prepare students on anticipated working situations after graduation. 3 To expose students to working methods and techniques in handling equipments and machinery that are not available in their various institution. 4 It enhances students contacts for later job placement. 1. 4 RELEVANCE OF SIWES TO URBAN AND REGIONAL PLANNING Planning is not complete until the job carried out on paper is transferred to the ground. his program gives students the opportunity of seeing work design on paper presented and transferred on ground. it also help in promoting social interaction and appreciating planning in practice and administration and relating with other allied professionals in planning. 1. 5 HISTORY OF FEDERAL CAPITAL DEVELOPMENT AUTHORITY Federal capital development authority (FCDA) is parastatals under the federal capital territory administration (FCTA) charged with the responsibility of building and developing the federal capital territory. Federal capital development authority (FCDA) was established in April 1976 by degree No 6 of 1976. Federal capital development authority comprises of 10 departments namely: Abuja metropolitan management council (AMMC), Engineering, survey and mapping, resettlement and compensation, finance and administration, mass housing, satellite town infrastructure, urban and regional planning, public building and procurement department. (chart of FCDA). 1. 6 HISTORY OF ABUJA MUNICIPAL AREA COUNCIL The evolution of Abuja Municipal area council could be trace to its creation as development area on the 1st of October 1984. in 1987, on the recommendation of the Ahmadu Bello University consultancy group it assumed the full status of local Government (area council). The area council secretariat has different departments such as health, works department, legal department, revenue, Abuja environmental protection board. Location/population Abuja municipal area council is located on the eastern wing of the federal capital territory. t is bounded on the east by Nasarawa state,on the west by kuje area council , North- west by Gwagwalada and on the North by Bwari area council. The last demographic report by the national population commission indicated that the population of the area council stood at 309,306. However it is important to note that the population figure may double this number as the area council is daily experiencing influx of people. The people Abuja municipal area council ha s the following ethnic groups: gbagyi, gwandara,koro, gade. he main gbagyi settlements in amac include the following:karu, nyanya, durumi,garki, keffi,kabasa, mabushi, jabi, lugbe, idu, toge, hulumi, pyakasa, jikwoyi, kuduru, orozo, maitama and asokoro areas. the gwandara people can be found in places like karshi, jiwa, awagwa, karmo and idu. The area council besides the city caters for the needs of over 49 communities each presided by village heads. Besides that, the area council has twelve political wards namely:City centre, Wuse,Gwarinpa, Garki, Kabusa, Gui, Gwagwa karshi, Orozo, Karu and Nyanya. (org chart of AMAC). CHAPTER TWO This chapter consist of basically the administrative work, assingment, fieldwork and lectures recived during the cause of my industrial training at Abuja Municipal Area Council. 2. 0 ADMINSTRATIVE WORK/ASSINGMENTS RECORDING OF INCOMING AND OUTGOING FILES: This is as a result of a complaint been brought to the planning office, in most cases it is a problem of encroachment. This complaint is been filed and taken to the planning and survey unit. My supervisor gives me this file to record into a booklet the file number, the date it was filed, the nature of the complaint. An outgoing file is a file I record which have already been treated. CONFIRMATION OF PLOT NUMBERS ON LAYOUTS: This is an exercise given to me by my supervisor. This entails the checking out of the plot numbers on a specific layout to confirm whether the plot exist in the layout and also to verify the total number of plots on a some layout which includes Apo extension II, Jikoyi village Intergration layout. ASSINGMENTS Some assingments were given to me by my supervisor which I carried out. This assingments includes; defination and type of scales and difference between geography and planning and urban and regional planning. DEFINATION OF SCALE: A scale can be defined as the ratio between the distance on the map and the corresponding distance on the earth surface. TYPES OF SCALES Representative Fraction: This type of scale is a fraction that expresses the mathematical relationship between map and the land such as 1:50,000 which is 1 map unit is equal to 50,000 units. Statement Scale: This is represented in form of a statement that a given distance on the earth equals a given measure on the chart or vice versa. Example 2cm represents 1km. Linear Scale: this shows directly on the map and the corresponding grounddistance.

Best Medical Schools in the US 2018 - Extended Review †Pro-Academic-Writers.com

Best Medical Schools in the US 2018 - Extended Review Medical education is among the most popular and prestigious areas in the United States. Medical professions are in the top rankings of the most paid specialties; training takes a long time and requires serious preliminary efforts and large investments. The standards of American medicine are recognized around the world. No surprise that many people in the USA dream to become a medical worker and become a part of the US medical sector. Do you want to engage in medicine; aim at graduating from the best medical schools? Click to read a review of the best medical schools in the US 2018, Chapel Hill and Ann Arbor, and all the nuances of studying in the United States. Harvard Medical School Average cost of the year of study: $ 55'850 It is among the best medical schools in the US 2018; over 19% of all medical workers in the country study here. It is known to produce qualified specialists that are in demand on the market. Being one of the most famed medical schools in the state, Harvard has quite tough entry requirements. The MCAT result should be no lower than 37 out of 45 points; GPA score should be about 3.93 out of 4 points, no less. Stanford University School of Medicine Average cost of the year of study: $ 52'491 Stanford Medical School is the 2nd largest school in the nation. It has over 460 students, which is less than 12% of all medical workers in the country. The university is known for a solid knowledge base provided to those studying and proficient faculty. Entry requirements in Stanford University School of Medicine are high. One should have MCAT score no lower than 37 and a GPA grade of about 3.85. No surprise that far from everyone enrolls at a school. Johns Hopkins University School of Medicine Average cost of the year of study: $ 48'750 Johns Hopkins University School of Medicine is another top place for people acquiring education in the north of the country. Over 480 students graduate from the Hopkins School of Medicine yearly, which is over 13% in the whole country. This number is impressive. The school is one of top-rated due to the education level and conditions provided to the students. Those studying at the Johns Hopkins University School of Medicine are practicing in one of the country's best hospitals. Entry requirements here are tough. MCAT is 36 and more; GPA is no less than 3.91 points. Medical School of the University of California, San Francisco Average cost of the year of study: $ 44'996 Medical School of the University of California (San Francisco) is another prestigious place for students. It poses less strict requirements to entrants and provides a solid knowledge base to students.   Entry requirements set by the school are the following. The MCAT is not lower than 36, GPA is 3.85 and higher. Over 650 students enter the medical school of the University of California, which is about 15% of all medical staff in the United States. This high amount can be explained by a well-weighted balance between the education quality and fee. Perelman Medical School Average cost of the year of study: $ 52'210 The Perelman school is a separate part of the University of Pennsylvania. Approximately 653 students yearly graduate from Perelman Medical School. It is about 19% of all medical workers in the US. The entrant must provide MCAT results no lower than 38 and GPA of around 3.88 to enter the school. Indiana University Purdue University Indianapolis (IUPUI) Average cost of the year of study: $ 25'000 IUPUI was formed due to the merge of two leading Indiana universities and today trains over 30,000 students. A distinctive feature of the university is an extensive number of educational programs, which are offered on the basis of seventeen schools, and extensive scholarship opportunities. Among the taught disciplines are the School of Health, the School of Dentistry, and Rehabilitation, the School of Medicine, and the Nursing School. IUPUI is in the rating of the best universities with the best teaching at the bachelor's level. The university's programs in nursing are in the Top 25 US courses in this area. On the basis of the university schools, you can get specialization in almost any medical discipline, whether Anesthesia, Biochemistry, Molecular Genetics, Psychiatry, Urology, Gynecology, Surgery and much more. Students get full access to practical studies as well as research activities. In total, IUPUI attracts more than $ 336 million of investment for research, grants, and awards. Saint Louis University, Washington Average cost of the year of study: $ 20'000 St. Louis University (Washington) is a medium-sized school that trains 13,000 people. It has two campuses, in the US Missouri and Spanish Madrid. For almost 200 years, this university offers students a large selection of training courses, comprehensive support, and accommodation in an equipped campus. The University includes the Educational Dental Center, the Center for Ethics and Health, the College of Medical Sciences, the School of Medicine, and the Nursing School. Here, you can study Endocrinology, Dermatology, Pediatrics, Anesthesiology, Surgery, Plastic Surgery,   Neurology, and much more. In the course of training, it is necessary to undergo clinical practice and engage in research. University of Utah Average cost of the year of study is $ 22'500 The University of Utah is a major university in Salt Lake City that trains around 30,000 people. The school belongs to the most famous universities of the world and is famous for its quality teaching, various scholarship programs, organization of active leisure for students, and placement of students in a modern campus. The university's medical school educated most practicing doctors of Utah, and its graduates work throughout America and around the world. The school offers a variety of programs in different fields of medicine and health. It conducts research in genetics, cancer treatment, biomedicine, and modern technical medical developments. Popular specializations include Psychiatry, Family Medicine, Oncology, Pediatrics, Biochemistry, Dermatology, etc. The school boasts a College of Health and a Nursing College, on the basis of which you can get professional qualifications. How Long Is Medical School Education? Wondering how long is medical school in the USA? Acquiring medical education in the country takes about eleven-sixteen years. One has to study in an undergraduate school for four years; the next four years are in a direct school, and about eight years are to acquire the secondary specialization in a particular field. It is important to obtain all the necessary licenses and undergo constant professional development to comply with all legal regulations and news in the country. The process of obtaining a doctor's qualification in the US is as follows: Baccalaureate with a bias in biology and chemistry – 4 years. The preparatory program (pre-med) is an optional step. Passing the MCAT exam. Medical school (English Medical school) – 4 years (theoretical training - 2 years and clinical practice - 2 years). Residency – from 3 to 8 years (specialization matters). The shortest programs are for family medicine; the longest ones are for neurosurgery. Residency for general surgery takes 5 years. Specialized practice – takes 1-2 years and often includes elements of research work. The student has time to practice together with training in residency. It is an indispensable condition for a number of medical specialties. Professional certification, which includes exams for the chosen specialization. Best Medical Schools – Entering Requirements In the higher medical school, the US student spends four years. First 24 months pass in the school classrooms and are exclusively theatrical. Apart from the theoretical part, students are supposed to be involved in practical classes on Anatomy, Biochemistry, Physiology, Medical Care, etc. Clinical practice is scheduled to begin in the third year of training. The fourth year takes place in the hospital in one of the departments of Surgery, Therapy, Pediatrics, etc. Duration of residency differs depending on the specialty. By the end of the training, the graduate receives general education in the specialties Surgery, Therapy, Gynecology, etc. First Aid – 3-4 years Family practice – 3 years Pediatrics – 3 years Gynecology – 4 years Psychiatry – 4 years General surgery – 5 years Specialized surgery, plastic surgery – 5-6 years (depending on specialization) Urology – 5 years At the end of the residency, each student has the opportunity to take an exam in the specialty data (Board certification). The successful passing of such an examination provides one with certification by the American Association of Physicians in the chosen specialty. It is not necessary to take this exam; almost everyone is handed over to it. The availability of the certificate increases the prestige and helps in the further employment. Least Competitive Medical Schools On admission, those residing in the state are in preference; after graduation, they will be able to work on site. They even get a â€Å"place† in a hospital reserved for them. The high score got in high school and during the study in baccalaureate is important. The general requirements of best medical schools for applicants are as follows: Bachelor's degree with compulsory study of biology and chemistry. Some schools require the availability of hours for English, mathematics, and natural sciences. Good MCAT results – a mandatory test for admission to  medical schools in the United States. If necessary, the results of other standard tests are required. English language knowledge test results – TOEFL, IELTS, or any other. The entrant should carefully read the requirements of the school and other relevant information, which may differ from the standards. Some additional tests, examinations, and interviews may be required. In our report below, check the best medical schools and their entering requirements; find the least competitive medical schools here. College MCAT GPA TOEFL IELTS Harvard University 518 3.92 103 7.5 Johns Hopkins University 519 3.92 110 7.0 Stanford University 518 3.89 100 7.0 University of California, San Francisco 508 3.79 100 7.5 The Cornell University (Weill) 519 3.87 100 7.0 University of Virginia 519 3.9 100 7.0 The school admission committee evaluates such parameters as communication skills, computer literacy, and experience of volunteer work related to helping people or animals. References from school teachers are included in the standard set of documents for admission. Final Say! Medical school education in the USA is known for its high quality, and the standards of American medicine are well-known around the world. Those who have American diploma can successfully find employment not only in the US but in other countries. To enter American universities, it is not needed to pass the entrance exams. The selection of students is based on the results of tests, previous assessments, motivation letters, and other application documents. When submitting documents, it is necessary to take into account that education in the USA is exclusively paid. It is necessary to be very selective when choosing a school. Choose one of the best medical schools in the US 2018 right now!

Susan glaspell trifles gender roles Essay Example | Topics and Well Written Essays - 1500 words

Susan glaspell trifles gender roles - Essay Example In the patriarchal society, women’s issues were often considered of a marginal importance, the writer examines this with a view of highlighting the negative impact the subservience forced upon them. The play commences with a murder investigation after Mr. Wright is found strangled with a rope in his bedroom; his wife, Mrs Wright, who was alone with him is arrested and taken to jail as the main suspect. From her jail cell, she requests her three friends who are also wives of the investigating officers to fetch her apron and a shawl from her house; the women and their husbands go to the house, which the husbands ransack in search for evidence of the crime. On the other hand, the women go through Mrs Wrights personal belongings, men scorn the women’s actions, which they see as irrelevant and naive since they are going through â€Å"trifles†. However, the women ultimately discover the simple details and clues that the men in their many searches missed or ignored, thi s minor details end up providing the conclusive proof of Mr Wright’s crime. ... riticism of the fact that a woman’s identity is defined in relation to her connection with a man, her husband and not so much the role she plays as an autonomous human being. A man on the other hand is addressed by either name or title, conversely, men are viewed as complete wholes and their identity is tied to the important roles they play in society and they are unequivocally considered as more independent than women are. The women are homemakers, when they come to the house, it is primarily to fetch the belongings Mrs Wright had asked of them, thus to them the farmhouse was not just a crime scene but also a home. They sat in the kitchen, went through the drawers and took note of the broken glass and bread left on the counter; contrariwise, the men have come with the single-minded purpose of discovering evidence from a crime scene (O Neil). Their endeavor to find evidence is designed to be thorough, and centered completely on the crime not the facts that may have preceded it , they come looking for signs of a break in although they later discover the rope used to kill Mr Wright belonged to his house. Their technical and impersonal approach however brings out radically different results from the women’s, they were able to figure out she may have killed her husband but they did not know why. The women on examining the trifles however were able to come up with a logical explanation and discovered the woman had been quite disturbed before she committed the crime. Men’s tyrannical status is also explored in the description of my Wright who is described as a hard man; the women speculate that he did not like the birds singing although his wife did. This lead to his snapping its neck, the women notice that the manner in which the bird and the man died were not markedly

The Positives of Gaming and Addiction Term Paper

The Positives of Gaming and Addiction - Term Paper Example One of the things that have worried many people and especially sociologist is the fact that computers have made people be less social. With computers being interconnected through networks such as the internet, a lot of people have realized that they can do much of the things they need to do from the comfort of the their homes without having to go out to the world. These days, people can take their education online, buy things online and have them delivered to their doorsteps, even socialize online using social media such as facebook.com and Twitter. Because of this, people have less face-to-face communication with each other and this is feared to be a negative impact of the information technology of today. As more people continue to disappear behind their computers and have fewer social interactions as they use the computers and computer networks to interact with the rest of the world, they are going to be less social and the social fabric will be ripped apart, leading to the end of civilization as it is known today (Hjorth, 2008). However, with regard to this, there is a debate with regard to whether this is a good thing or a bad thing. On the one side of this debate are the people who believe that just because people are spending more time with their computers does not necessarily mean that the social fabric has lost its structure, but that this is just one more phase of the evolution of the society with regard to how people relate with each other. Others, on the other hand, feel that this is a risk that must be avoided as much as possible. The fear of technology and especially computer technology has been seen for some time now and in the USA, it even attracted some kind of fanatics with the rationalist who believed that everything must be done to prevent further development o such technology. In the 1970s, there were some terrorist actions carried out by an American who was determined to make sure that technology could not grow further.